16 August 2022

Sundose is revolutionizing the FMCG market

Grand View Research, Inc estimates the global vitamin and supplement market to be worth $151.9 billion in 2021. 8.9% is the projected annual growth of this market between 2022 and 2030.

Projections of dynamic growth of the entire market, was one of the key aspects that convinced us to invest in one of the most technologically advanced start-ups in this industry in Europe – Sundose. Today, the company is on the best path to become a European leader in this market. In its latest funding round, the company secured $6 million in financing, which it used, among other things, to improve its technology module. It is responsible for personalizing the mix of supplements based on a medical questionnaire and a doctor’s consultation. This is one of the key steps during the entire procurement process.

In addition, Sundose’s approach to customer acquisition, high acquisition efficiency and customer retention rates, reinforce our belief that our investment was the right one.

The activities of Sundose, headed by Michal Golkiewicz, effectively increase consumer awareness of the use of daily supplementation, is especially important in times of multiplying threats to our health.